So is the whole “green movement” in remodeling more about feeling good than reality? Turns out most consumers would choose project that add beauty to their home instead of choosing projects that improve the energy performance of their home.
The Shelton Group just completed thier fifth annual Energy Pulse survey that asked participants how they would spend $10,000 for home improvements, give a limited number of options. The results found that most homeowners prefer projects that beautify over installing products that increase the energy efficiency of the home.
Of the 504 Americans surveyed, 37 percent would refinish the kitchen or bathroom, and another 33 percent would replace carpet or add hardwood floors.
What is even more interesting is that when asked how much their bills would have to increase before they started purchasing efficient products, the average amount was $129 per month.
I find this fascinating! Everyday we are told how everyone is going green, but the reality is that there is still a big gap between what people talk about, and what they are willing to do – also known as the “apathy gap”.
So I’m curious…what would you folks out there in Kansas City do with $10,000? What remodeling projects would you choose? Put your thoughts in a comment below!
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